London-based information and consulting firm Visiongain has released a 231-page report titled “2016-2026 Future Developments in Raw Materials and Major Applications for Liquor Packaging Sales Market”. According to the Glass Bottle Industry Association, the global liquor packaging sales market is expected to reach $22.4 billion in 2021. What are the future development trends for plastic and laminated glass packaging, which are two types of packaging for alcoholic beverages?
Glass bottle manufacturers explain that generally speaking, bottles are widely used in the practical application of alcoholic beverages, such as liquor, beer, and red wine, based on the different materials used for the beverage. At the same time, alcoholic beverages themselves do not have a unique appearance, so they must be independently designed with exquisite and distinctive packaging design schemes based on the characteristics of the product in order to highlight their own features and stand out from their peers.
At present, plastic bottle packaging has obvious advantages. It is lightweight, high-quality, and cost-effective, and can be made into various sizes, shapes, and styles that are fully transparent or not fully transparent. At the same time, plastic bottle packaging has excellent packaging printing characteristics, and can use hot stamping, inkjet printers, and packaging printing to immediately print usage instructions, logos, barcodes, etc. on the surface of the container. In recent years, the development trend of using PET epoxy resin in the field of alcoholic beverage containers has accelerated, which has promoted a major transformation from glass bottles to plastic bottles. Plastic products have already captured about 10% of the cosmetics packaging sales market and have become one of the important packaging containers for alcoholic products.
Compared with the proportion of plastic bottles, laminated glass bottle packaging accounts for a higher proportion of cosmetics packaging, exceeding 88%. QLT glass packaging indicates that laminated glass still has irreplaceable advantages in this industry and is still the preferred packaging material for high-end alcoholic beverages in the short term. The reasons for this situation include several factors.
Firstly, the material of glass bottle packaging is superior to that of plastic bottles. Glass bottles have an elegant temperament and can be made into frosted or fully transparent styles. At the same time, the layers of glass bottles can increase customers’ trust and enhance the level of alcoholic beverage products, which plastic packaging cannot guarantee. Currently, most liquors are packaged using glass bottles. For example, DECANTER LOLA adheres to a traditional and exquisite packaging design scheme, using streamlined white glass bottles to highlight its simple outline, and a gentle transparent color for the bottle body, conveying a refreshing, elegant, and friendly character.
Secondly, glass bottles have very good sealing properties. Beer, liquor, red wine, and other alcoholic beverages are also foods, so they contain many nutrients that are easily oxidized. This requires their packaging to have good sealing properties to isolate oxygen from contacting these alcoholic beverages. In addition, high-sealing packaging is also required for strong alcoholic beverages with volatile substances. Glass bottles have a high barrier strength, which undoubtedly plays a more responsible role in protecting the internal products than plastic bottles. Therefore, some high-end alcoholic beverages prefer glass bottle packaging.
Currently, plastic bottle packaging has a small market share in the alcoholic beverage packaging market and has limited market prospects, but glass bottle packaging has its irreplaceable advantages. Laminated glass material for alcoholic beverages will still be the preferred packaging for high-end products. QLT glass packaging products Co., Ltd. indicates that they will continue to improve their technical content, reduce product costs, and improve production and delivery speed.
Post time: 7月-02-2023
